Shintaro Shiratori

長野県松本市生まれ。松本深志高校卒業後、国立千葉大学工学部写真工学科へ入学。大学卒業後、資生堂宣伝部写真部、(株)博報堂写真部(現(株)博報堂プロダクツ)を経て平成元(1989)年白鳥写真事務所設立。 平成20(2008)年より公益社団法人日本広告写真家協会(APA)会長。平成30(2018)年藍綬褒章受章。写真館の四代目とあってポートレートを得意とし、1980年代から今なお広告写真の第一線を走り続ける。

主な写真集に『白鳥写真館』、『貌 KAO 白鳥写真館』、『貌・KAOⅡ 白鳥写真館「これから・・・」』、『白鳥真太郎 広告写真館』。ADC制作者賞、APA賞、毎日広告デザイン賞最高賞、日経広告賞グランプリ、読売広告大賞金賞、朝日広告賞、APAアワード経済産業大臣賞、ACC全日本CMフェスティバル金賞ほか受賞歴多数。

Born in Matsumoto City, Nagano Prefecture. After graduating from Matsumoto Fukashi High School, he entered the Department of Photographic Engineering at Chiba University. After graduating from the university, he worked in the photography department of Shiseido’s advertising department and Hakuhodo Inc.’s photography department (currently Hakuhodo Products Inc.) before establishing Shiratori Photo Office in 1989. He has been president of the Advertising Photographers’ Association of Japan (APA) since 2008, and was awarded the Medal with Blue Ribbon in 2018. As the fourth generation of a photography studio, he specializes in portraits and has been at the forefront of advertising photography since the 1980s.

His major photo collections include “Shiratori Photo Studio”, “KAO (Looks) Shiratori Photo Studio”, “KAO (Looks)  II Shiratori Photo Studio ‘From Now On…'”, “Shiratori Shintaro Advertising Photo Studio”, ADC Producer’s Award, APA Award, Mainichi Advertising Design Award Top Prize, Nikkei Advertising Award Grand Prix, Yomiuri Advertising Award Gold Prize, Asahi Advertising Award, APA Award Minister of Economy, Trade and Industry Award, etc. He has won many awards including the Gold Prize at the ACC All Japan CM Festival.



This corporate annual campaign poster depicts the colorful young people who gather at Laforet in Harajuku as tropical fish. Although the images were taken in the film era, it was not possible to put so many fish in the tank at once, so creative digital processing was applied after the shooting to achieve the densely packed appearance.